ÉS.CAPE [es-cah-paeh] (n.) An unparalleled style blog for the man and the woman. Two creative individuals
exploring their own ÉS.CAPE through fashion, art,and the world surrounding them. Inspired by experiences & aesthetics,
ÉS.CAPE captures their vibrant city through style and design. Founded by Cara Jimenez and Saxon Campbell, ÉS.CAPE features
contrasting visions of the man and the woman through understated styling with strong photography.
Buds of Brooklyn is flower company based in Brooklyn, New York.
I was lucky enough to have complete freedom in the direction of the branding. Flower photographs by Hannah Miles.
The site works seamlessly across tablets, mobile phones and
laptops, resizing content in real time faster than you can flip an iPad.
If you’re pressed for space and clarity, using black for general interaction works well because it integrates in the system bars and lets you focus on the content, especially when the colors are defined by the user. Also, focusing on the user’s physical abilities and mindset is paramount for a good experience.
One thing we underestimated, despite intense research and good progress on the presentation side, was the hardcore user’s need to customize their calendar experience down to the tiniest detail (for example, changing the font’s transparency). Only after this initial UI exploration did we realize how much work would be needed — not only to implement the design suggestions, but also to customize everything.
